Company Profile (English Version)
Hot pot, spicy hotpot (mala tang), Sichuan cuisine, and skewered
food are all iconic flavor categories originating from Chengdu, the
renowned “Land of Abundance” in China. With over two decades of
deep cultivation in the seasoning and condiment industry, Bashu
Layun has established its own manufacturing base dedicated to the
research, development, and production of Sichuan-style soup bases
and compound sauces.
The factory is strategically located next to Chengdu Tianfu
International Airport, enjoying a highly efficient multimodal
transportation network integrating road and air logistics. This
advantageous location enables our hot pot bases, Sichuan-style
sauces, and ready-to-eat meal products to be efficiently
distributed across China and exported worldwide.
Global Expansion & Overseas Operations
With continuous business growth and industrial expansion, and in
response to the global trend of food internationalization and
diversified market demand, the company has officially established a
wholly-owned overseas trading entity — Zhuangzidao Food Technology & Trading Co., Ltd.
This company serves as our international business gateway,
providing global partners and consumers with faster, more
comprehensive, and higher-quality one-stop supply chain services.
Three Core Business Divisions
Guided by the principle of integrity and win-win cooperation, we
offer three major business segments to global restaurant
entrepreneurs, distributors, and supermarket partners:
1. Full-Chain Brand Franchise & Customization Solutions
We provide end-to-end support including:
- Recipe matching and product selection
- Core soup base supply
- Store location analysis
- Interior design reference solutions
- Store setup and opening operations
- Marketing campaign planning
- Long-term stable supply chain support
This full-chain empowerment helps entrepreneurs start easily,
operate steadily, and achieve sustainable profitability.
2. Customized Product Development & Premium Formula Services
Leveraging our professional R&D laboratory and experienced
Sichuan cuisine R&D team, we conduct in-depth research on
regional dietary habits worldwide. Based on local supermarket
channels and consumer preferences, we develop customized hot pot
bases, Sichuan sauces, and ready-to-eat meal solutions tailored to
each market.
This localization strategy helps partners quickly gain market
acceptance and achieve strong commercial performance.
3. Chinese Culinary Culture Global Promotion
We are committed to promoting Sichuan and Cantonese culinary
culture globally. By developing simplified, easy-to-follow cooking
tutorial content, we introduce authentic Chinese hot pot, Sichuan
cuisine, and Cantonese dishes to global audiences.
This initiative enables food lovers worldwide to better understand
and appreciate Chinese cuisine and develop a deeper connection with
authentic Chinese food culture.
Quality Assurance & Certifications
Our standardized food production industrial park holds multiple
authoritative certifications, including:
- China SC Food Production License
- U.S. FDA Food Facility Registration
- SGS International Quality Inspection Certification
From raw material inspection, production processing, and packaging
to warehousing and distribution, every stage follows a strict
standardized quality control system. We are committed to producing
safe, hygienic, nutritious, and high-quality ready-to-eat food
products for global consumers.
All employees strictly adhere to production standards and maintain
a strong commitment to quality excellence in every product we
deliver.
Global Cooperation Invitation
We sincerely welcome global partners engaged in hot pot, Sichuan
cuisine, mala tang, and Chinese food industries, as well as food
enthusiasts, to visit our factory in Chengdu for on-site
inspection, technical exchange, and business cooperation.
Chengdu, the land of abundance, opens its arms to the world — and
the beloved giant panda warmly welcomes friends from all over the
globe!