Top 100 Cognac Importer in China
Cognac is exported to nearly 160 countries and enjoyed by a wide
variety of consumers. Everyone has their own unique way of drinking
Cognac. In the United States, 97% of Cognac exports in 2018
consisted of VS, VSOP and equivalent younger categories. However,
Chinese consumers are attracted to Cognac’s status as an upmarket
beverage and the market is driven by superior qualities
(representing 23% of exports to China, particularly Napoléon and
assimilated categories), according to the Bureau National
Interprofessionnel du Cognac (BNIC).
At the same time, with the growing Chinese urban middle class, “bar
culture”, especially karaoke bars, has been popular for young
people and businessmen in large cities for many years, where
cocktails have increased Cognac consumption.
Consumer interest in China, the second-biggest market for Cognac,
has risen, thanks to heightened appreciation for food-and-spirits
pairings. Though the pandemic shook the Cognac category in 2020, it
is making a speedy recovery. Trade body the Bureau National
Interprofessionnel du Cognac (BNIC) reports that its shipment
figures have increased by 22.7% in the year to 31 October 2021
compared with the previous period, reaching 226 million bottles;
its turnover grew by €3.6 billion (US$4.98bn) during that same
time.
With numbers back on track, Cognac producers are eyeing future
growth. Market analysis firm Technavio forecasts a 2% compound
annual growth rate (CAGR) for Cognac until 2025, and the BNIC has
set its own targets. “Today we ship [about] 230m bottles, and by
2035, we plan to ship 350m bottles per year,” Delpech reveals. In
November 2021, to support these goals, Cognac producers requested
to increase the vineyard size in the appellation by 3,129 hectares.
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spirit distribution network in the Chinese spirits’ market.
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Imported Wine in China Country Ranking 2021.1-11 |
Ranking | Trading partner | Quantity (Litre) | Supplementary Quantity (Kilogram) | US Dollar |
1 | France | 46266835 | 46152185 | 240,038,990 |
2 | Chile | 40693284 | 40758103 | 148,642,871 |
3 | Italy | 15001773 | 14984762 | 72,678,768 |
4 | Spain | 27204062 | 27024271 | 67,960,714 |
5 | South Africa | 4702976 | 4704667 | 17,911,395 |
6 | Argentina | 2726626 | 2715950 | 12,472,447 |
7 | Germany | 2118076 | 2095684 | 12,385,597 |
8 | Australia | 1999976 | 1993284 | 12,372,188 |
9 | U.S.A | 1859691 | 1885335 | 11,487,642 |
10 | Portugal | 2553719 | 2550500 | 9,532,041 |
11 | New Zealand | 1002324 | 1003646 | 8,599,260 |
12 | Georgia | 1562914 | 1576374 | 5,780,601 |
13 | Canada | 403392 | 401992 | 4,855,061 |
14 | Moldova | 1587829 | 1586921 | 4,227,091 |